Hi there, Allan here.

This is where you come when you want to snoop some more and learn why I'm doing this.

Well, it's partly because I have a dusty BSC in Entrepreneurship from Jomo Kenyatta University of Agriculture and Technology, that I loved getting.

It was a great time diving into the world of Michael Porter and his 5 forces. Joseph Schumpeter and his creative destruction model. We see that model today as old ways of doing things are destroyed by innovation.

I have a background in online media. Got my start at the three time BAKE Award Winning lifestyle publication, Potentash, as the business writer. I covered live corporate events and conducted entrepreneur interviews like my life depended on them.

You can find more of my work here: Gabriel Onyango on Potentash

I also spend some of my time in the fintech content marketing world. I work as a content marketing contractor for various fintech firms in the EU and US when they need specialised help.

In short, I have a wide outlook on things. This helps me help you get your demand generation efforts running smoothly.